McDonald’s mini app provides smooth online ordering and ensuring offline delivery. Automatic greeting message and costumed menu bar.Let’s take a look at how McDonald’s is playing with the official account – McDonald’s is known as the leader who has integrated its online and offline business well with WeChat.
The official account can be transformed into anything that can better serve your targeted audience. Now with the creation of mini-apps, the possibilities of WeChat official accounts are endless. Link: Things you would like to know about WeChat Mini-App It’s crucial to make it concisely classified and inclusive of major features. By creating a two-leveled menu, your business can guide users to easily find redirecting links, send greeting messages and contact customer support services. Customizing the menu is extremely simple. and making a customized menu is a key to transforming a WeChat official account into a mini-site, which makes it easily accessible on smartphones. The official account menu bar works as a navigation tool. To Better Engage with Your Followers Customized Menu Bar In the case of China Daily, messages are usually delivered around 5 pm, when people generally leave work, begin commutes and start evening activities. The timing of your push is of great importance and can influence the open rate. It sends newsletter pushes every afternoon, which contains 6 to 8 posts. The posts are listed in chronological order.Ĭhina Daily is a perfect example to showcase details of WeChat official account. A red “notification” dot is shown next to the folder with unread messages. Messages from a subscription account will be shown in the Subscription Accounts folder which requires being unfolded by recipients to access. This is the most direct method to reach your follower. They will be showcased in the chatting list and alerted with notifications on the phone. Messages from a service account are shown as instant messages coming directly from WeChat contacts. The screenshots below will help you better understand how users see the messages they receive in the official accounts. The way your notifications reach a subscriber depends on which type of WeChat account you choose. How Will Your Posts Reach Your Subscribers? There are two types of official accounts available, the “service account” and the “subscription account.” Here is a short comparison of the two types of accounts available on the platform. This is a place to interact with your followers, keep them updated with real-time relevant information, and even close deals with help of WeChat Pay. Since WeChat users exceeded 1 billion in 2018, it’s high time to use WeChat “official accounts” for things as simple as your brand newsletter distribution platform, or as complicated as a mobile mini-site. Statistically speaking, only 11% of China’s Internet users prefer to use desktops or laptops when surfing the web, which indicates a huge shift to mobile platforms.
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